Yandy Morales, a renowned mortgage growth strategist, is transforming the mortgage industry with his company, OriginatePro. Through innovative lead generation and management solutions, Yandy has made a significant impact, helping mortgage professionals streamline their processes and achieve unparalleled success.
Born in Cuba, Yandy’s journey to the United States at nine months old with his family set the stage for a life defined by resilience and ambition. His father had left Cuba to play professional baseball in the United States, making the sport an integral part of Yandy’s early life. However, the 2008 market crash dramatically shifted his perspective, igniting an intense drive for financial independence.
“We went from being ‘Financially Independent’ to living day by day,” Yandy recalls, a pivotal moment that ignited a fire inside of him.
As Yandy grew older, his dreams of becoming a professional baseball player didn’t materialize, prompting him to shift his focus to becoming a lawyer. While enrolled at Barry University to pursue a career as a lawyer, he explored various online business opportunities on the side, seeking a quicker path to financial independence.
“The first thing I started learning was dropshipping, but I failed because I did not know how to do marketing. Then I started learning about social media marketing since it was the missing piece to my dropshipping business and one of the most important skills that would allow me to succeed with any other business I decided to try,” Yandy says.
Yandy’s determination remained steadfast despite initial setbacks. After his third semester, he decided to leave college to start his own social media marketing agency.
Launching his business was not without challenges. The COVID-19 pandemic forced many companies, including Yandy’s, to reassess their strategies. Seizing the opportunity to enhance his sales skills, Yandy joined a mortgage bank as a sales agent, making calls, and once he learned the business, he transitioned to a loan officer role.
“It was an ideal opportunity to align with my long-term goal of becoming a real estate investor, as gaining experience in the mortgage industry would provide invaluable insights. Additionally, it allowed me to refine and enhance my sales skills,” Yandy explained.
Within six months, Yandy emerged as one of the top producers in his office and was promoted to sales manager. However, he soon identified numerous inefficiencies in the lead generation and loan management processes. These insights led to the creation of OriginatePro, a comprehensive solution designed to address these challenges and empower mortgage professionals.
OriginatePro stands out as a sales and marketing CRM tailored specifically for the mortgage industry. Yandy’s platform offers a suite of tools, including an AI Ads Launcher for Lead Generation, an AI Conversational Booking Bot to increase conversion rates, and much more. These features ensure that mortgage professionals have everything they need to focus on closing deals and growing their businesses.
Recognizing the importance of continuous innovation, Yandy is integrating advanced AI technology into OriginatePro to enhance efficiency and accuracy. The platform’s support and training initiatives are expanding to include more personalized guidance and live sessions, helping clients maximize their use of the tools available.
Yandy is also forging strategic partnerships to broaden OriginatePro’s reach within the mortgage industry. His commitment to building his brand extends beyond OriginatePro; he is actively involved in coaching, consulting, and media appearances to share his expertise.
“This dedication to growth and improvement benefits my clients and fuels my passion for making a lasting impact in the industry,” Yandy shares.
Yandy Morales’s unwavering commitment to innovation and excellence sets him apart in the mortgage industry. By continuously learning and adapting to industry trends, he ensures that OriginatePro remains at the cutting edge of technology and customer satisfaction.
To learn more about Yandy Morales and OriginatePro, visit here.