Bárbara Sánchez Velásquez, also known as Amazing Bárbara, is a presenter, model, actress, and entrepreneur with a remarkable career in the entertainment industry. Throughout her journey, she has skillfully combined her talents in various fields, such as acting, hosting, modeling, and presenting, to become a recognized figure both nationally and internationally.
Currently, Bárbara leads AMZ MIAMI, a digital platform focused on pop culture, offering content related to art, music, and entertainment in general. The business name, AMZ MIAMI, alludes to the word “Amazing.”
Through AMZ MIAMI, she and her team create exclusive content, conduct celebrity interviews, and cover the most relevant events in Miami’s media scene. “Our platform captures the modern and bold spirit of pop culture,” says Bárbara.
Bárbara’s motivation to start AMZ MIAMI stemmed from her passion for communication and entertainment. From a young age, she was drawn to the industry and eventually discovered that hosting was one of her favorite roles.
“The thrill of this beautiful industry, always accompanied by good and honest work, is wonderful,” she expresses.
Her experience as an actress, model, and host led her to develop AMZ MIAMI as a space to continue growing in the communication field, where she can apply all her knowledge and passion for entertainment.
“I feel very comfortable in the role of host; I have the experience, the desire, and the passion,” Bárbara comments.
Since founding AMZ MIAMI, Bárbara has faced several challenges, especially in the digital arena. One of the biggest hurdles has been navigating the constantly changing algorithms of the platforms where they publish their content.
“The challenge is a daily one, striving to achieve exponential reach for the original content we create,” Bárbara notes. However, thanks to her team’s dedication and hard work, they have seen positive results, continuously growing and increasing audience engagement.
For Bárbara, mindset is crucial when running a business. She believes that staying positive is key to achieving goals. “It’s really important to maintain a state of good vibes and positivity because that’s what will drive you to succeed,” Bárbara explains.
According to Bárbara, big ideas must be backed by concrete actions. For her, it’s not enough to have inspiring thoughts or ambitious projects; they need to be translated into tangible deeds. This means that there must be a consistent alignment between what is said, what is thought, and what is ultimately executed.
“There’s no use in having a great idea, a brilliant idea, without taking action,” Bárbara emphasizes.
As an experienced entrepreneur, Bárbara has clear advice for those looking to start their own businesses or brands. Her primary recommendation is to begin without overthinking the initial idea. She assures that although the business may not seem perfect at the start, it can be adjusted and adapted over time to align more closely with the original vision.
“You’ll work on it while gradually getting closer to that initial dream business idea you had,” Bárbara remarks.
AMZ MIAMI began just over a year ago. Throughout this journey, she has had the unconditional support of her husband, Carlos Velásquez, as well as other key collaborators like Rubén Jauregui, Valentina De Abreu, Luis Flores and Tiffany Oñate from New York City. For her, teamwork has been essential to achieving her goals.
“We decided to start because Miami is a very vibrant city; we saw it as a great opportunity to develop our work and live out our passion,” Bárbara explains.
Rather than viewing competition as a threat, Bárbara sees it as a valuable source of inspiration and learning. For her, competition is not a barrier to overcome but an opportunity to grow, innovate, and discover new ways of doing things.
At AMZ MIAMI, this philosophy translates into a constant search for opportunities to establish strategic alliances and collaborations. They believe that working with others, even if they are in the same sector, not only enriches their own knowledge but also allows for the exchange of experiences and methods that can benefit both parties.
Instead of shutting out new ideas, they embrace the possibility of learning from the strengths of others, identifying areas for improvement to keep advancing, and staying at the forefront of the market. This collaborative mindset allows them not only to compete but to grow alongside others, maintaining a continuous improvement approach.
“This week our platform was awarded by InstaFest, a very important award for influencers, they give us the award as Best Digital Platform in Miami. Competition is an inspiration for us,” says Bárbara.
Bárbara is proud of what she has achieved with AMZ MIAMI, a platform that, according to her, has experienced the most growth in the current season. The goal is to continue positioning itself as a leader in the entertainment world, both in Miami and other key cities. Additionally, she keeps an eye on other personal projects, such as @itspossibleusa, which has managed to establish itself in several Latin American countries and Europe.
If you’re looking for authentic content, exclusive interviews, and the best coverage of the entertainment world, join the AMZ MIAMI community and discover why they have become leaders in Miami’s entertainment scene.